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Digital Marketing 

Here’s an overview of what digital marketing consultancy services provided by Accumen can typically include:

Marketing

Strategic Planning


  • Marketing Strategy Development: Creating comprehensive digital marketing strategies aligned with your business goals.
  • Market Research: Conducting research to understand market trends, customer behaviors, and competitive landscape.
  • Brand Positioning: Helping define and articulate your brand's unique value proposition and market positioning.

SEO (Search Engine Optimization)

  • Website Audits: Analyzing your website’s current SEO performance and identifying areas for improvement.
  • Keyword Research: Identifying relevant keywords and phrases to target in your content and optimization efforts.
  • On-Page and Off-Page SEO: Implementing strategies to optimize your website’s content and build high-quality backlinks.​
Marketing
Marketing

Content Marketing


  • Content Strategy: Developing a content plan that includes blogs, articles, videos, infographics, and other types of content.
  • Content Creation: Producing high-quality, engaging content tailored to your target audience.
  • Content Distribution: Planning and executing strategies to distribute your content across various channels.

Social Media Marketing

  • Social Media Strategy: Developing a strategy for effective social media presence on platforms like Facebook, Instagram, LinkedIn, and Twitter.
  • Content Creation and Scheduling: Creating and scheduling social media posts to engage your audience.
  • Social Media Advertising: Managing and optimizing paid social media campaigns to drive traffic and conversions.​
Marketing
Marketing

Email Marketing


  • Email Campaign Strategy: Designing email marketing campaigns to nurture leads and engage customers.
  • List Management: Segmenting email lists to target specific audiences with personalized messages.
  • Campaign Analytics: Tracking and analyzing email campaign performance to optimize future efforts.


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Marketing

PPC (Pay-Per-Click) Advertising


  • Campaign Management: Setting up and managing PPC campaigns on platforms like Google Ads and Bing Ads.
  • Ad Creation: Developing compelling ad copy and creative to drive clicks and conversions.
  • Performance Optimization: Monitoring and optimizing PPC campaigns to improve ROI and reduce cost-per-click.

Analytics and Reporting

  • Performance Tracking: Implementing tools to track and measure the performance of your digital marketing efforts.
  • Data Analysis: Analyzing data to gain insights into user behavior, campaign effectiveness, and overall marketing performance.
  • Reporting: Providing detailed reports with actionable recommendations based on performance metrics.
Marketing
Marketing

Website and UX/UI Design


  • Website Design and Development: Creating or revamping websites to ensure they are user-friendly, visually appealing, and optimized for conversions.
  • User Experience (UX) Optimization: Enhancing the overall user experience to improve engagement and reduce bounce rates.
  • Conversion Rate Optimization (CRO): Implementing strategies to increase the percentage of visitors who complete desired actions on your website.

Training and Workshops

  • Team Training: Offering workshops and training sessions to educate your team on digital marketing best practices and tools.
  • Skill Development: Providing resources and guidance to enhance your team’s digital marketing skills.


Marketing
Marketing

Consultation and Support


  • One-on-One Consultations: Offering personalized advice and guidance on specific digital marketing challenges or opportunities.
  • Ongoing Support: Providing continuous support and adjustments to strategies based on evolving business needs and market conditions.